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   An Obama-Santorum matchup would be good for the country

NEWS INFORMATION

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Parent

News Date

2/14/2012 3:55 am

Author

Media

Baltimore Sun

Category

Commentary

Database Record

Entered 2/15/2012, Updated 2/15/2012

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Mitt Romney was the inevitable nominee — until he wasn't. In order to sustain a lead, a candidate's message must resonate with the heart and the mind. Mr. Romney's cakewalk to the nomination has been stymied by the inability to get anyone excited about his campaign. He has supporters but not believers. Rick Santorum's message resonates with voters' hearts and minds (this week at least), because he is a true believer. He believes in his message, and his message is consistent with core Republican values. What gave Mr. Santorum the edge in Iowa, Minnesota, Colorado and Missouri can give him an edge in the general election against President Barack Obama. Mr. Santorum speaks directly to issues that are most relevant to core Republicans. He focuses on social and cultural issues that evoke emotions, and emotions move people to vote, especially those who align themselves with a particular party. This has helped him do well in primaries and caucuses when core conservatives turn out to vote in greater numbers than independents.


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