20 million pets in the US experience poverty with their families

Pets are a part of the family and 91% of pet owners say they are willing to make personal sacrifices for them, ranging from giving up daily luxuries (71%) like a planned vacation to a daily cup of fancy coffee. Many (64%) would tap into their own money, including savings, taking out a loan or going into debt. Nearly half (46%) would adjust their living/career, including get a new job in order to work from home, move homes or break up with a significant other to care for their pet.

Furthermore, 9 in 10 Americans (90%) say that it is important to have support―similar to those for adults impacted by poverty and inequality like shelters and community organizations―available for pets in need.

The Humane Society of the United States’ More Than a Pet campaign addresses this nationwide crisis head on by elevating awareness and providing solutions for those facing economic hardship and struggling to access care for their pets. With the help of campaign partners TQL, Motel 6, Smalls and Tractive, along with the campaign’s celebrity ambassador Jackson Galaxy—renowned cat behavior and wellness expert, author and television host—More Than a Pet focuses on advancing equity and access to care to keep families and their pets together, happy and healthy.

Kitty Block, president and CEO of the Humane Society of the United States, said, “The human-animal bond transcends demographics, and everyone should have the opportunity to experience the joy of animal companionship. Millions of loving pet owners cannot afford or don’t have access to veterinary services or pet resources. Most people are aware of how poverty and structural inequality create challenges and barriers to accessing healthy food, education, jobs, healthcare and housing for people. Pet resources are no different.”

Galaxy added, “There is no greater joy than the unconditional love and relationship we have with our animal family members. They are more than just pets; they’re part of our lives and our hearts, and no one should ever have to even think about giving them up because they don’t have access to pet food, supplies and essential resources. We need to do all we can to keep these families together. People can make a difference by helping a neighbor out, whether that be giving them a bag of cat food, offering to care for their cat if they have fallen on hard times, or driving them to veterinary appointments if they don’t have a car. Every bit helps and means more than you know.”

An important component of the campaign is the More Than a Pet Community Hero Award, recognizing the contributions of three community heroes who are making a difference by working to ensure the well-being of people and their pets in communities lacking access to resources like pet food and veterinary care. The public is encouraged to show their support by voting for the hero whose story impacts them most. 

People can also make a big difference by simply spreading the word about this enormous crisis and by helping their neighbors. Every act of kindness goes a long way:

• Offer to pet sit
• Drive them to a veterinary appointment
• Collect pet essential donations for them
• Buy an extra bag of cat or dog food
• Foster someone’s pet if they fall on hard times 

Since 2002, the Humane Society of the United States has served more than 500,000 pets and their families living in poverty with veterinary services such as spay/neuter and vaccinations at no cost to the pet’s family. The HSUS has also donated more than $40 million worth of pet supplies, including 14 million pounds of pet food.

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Harris poll results

About More Than a Pet
Launched in 2023, the Humane Society of the United States’ More Than a Pet campaign honors the love people have for their pets, celebrates and protects the human-animal bond and aims to show that this bond transcends race, ethnicity, geography and socioeconomic status. Through programs like Pets for Life and Rural Area Veterinary Services, the HSUS supports hundreds of thousands of people and pets who do not have access to veterinary care and pet essentials. A key part of this work is to bring equity in access to pet care for underserved communities and increase diversity in the animal welfare movement, efforts which are long overdue and necessary to recognize the human in humane. Together with our corporate partners, More Than a Pet raises awareness and funds for these critical programs and the HSUS’ work to fight for all animals.

* Source: The Humane Society of the United States

** This research was conducted online in the United States by The Harris Poll on behalf of the Humane Society of the United States, among 2,042 U.S. adults. The survey was conducted March 19–21, 2024. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size and household income to bring them in line with their actual proportions in the population. Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±2.7% points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options and post-survey weighting and adjustments.

SOURCE Humane Society of the United States