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   The Diminishing Returns of Big-Data Campaigning

NEWS INFORMATION

Parent

Parent

News Date

5/8/2013 3:25 pm

Author

Brian Fung

Media

National Journal

Category

News

Database Record

Entered 5/8/2013, Updated 5/8/2013

Original Article

Link

Description

An academic and scientific review of the 2012 election in swing states finds that Obama's supposedly great high tech GOTV effort was actually only slightly more effective than Romney's supposedly failed GOTV effort.


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