CHICAGO, April 18, 2023 /PRNewswire/ — According to Arizton’s latest research report, the hair serum market will grow at a CAGR of 8.62% from 2022-2028. To Know More, Download the Free Sample Report: https://www.arizton.com/request-sample/3780 Continue Reading Hair Serum Market BROWSE IN-DEPTH TOC ON THE HAIR SERUM MARKET 117 – Tables 118 – Charts 276 – Pages Several new […]
The post Hair Serum the Future of Hair Care Market; Hair Serum Market is Set to Reach $2.20 Bn by 2028 – Arizton first appeared on TREND MAG.
CHICAGO, April 18, 2023 /PRNewswire/ — According to Arizton’s latest research report, the hair serum market will grow at a CAGR of 8.62% from 2022-2028.
To Know More, Download the Free Sample Report: https://www.arizton.com/request-sample/3780
BROWSE IN-DEPTH TOC ON THE HAIR SERUM MARKET
117 – Tables
118 – Charts
276 – Pages
Several new natural ingredients have been incorporated into hair serums to fulfill the demand for 100% natural hair care products in recent years. The rise in concerns about natural hair care solutions among the adult and elderly populations has accelerated the demand for organic, natural, or herbal hair serums. Additionally, there has been a surge in demand for products that restore hair growth in recent years. Some serums are formulated for scalp care and contain potent actives to treat specific scalp issues.
The rise in the sales of hair serums through various distribution channels and the high demand for hair care products have offered tremendous growth opportunities to vendors in the market. The increasing penetration of e-commerce channels and easy consumer access to hair serums drive market growth. Significant potential factors offer high market growth opportunities in developed and developing countries. The market is expected to witness continuous growth in the upcoming years.
Several players have invested in digital marketing campaigns to promote their hair serum solutions through social media platforms. Such initiatives have accelerated the sales of hair serums and fueled the market growth. Thus, social and digital marketing initiatives through social media platforms will positively impact consumers and sellers due to better customer engagement and opportunities to increase brand awareness and sales.
Hair Serum Market Report Scope
Report Scope |
Details |
Market Size (2028) |
USD 2.20 Billion |
Market Size (2022) |
USD 1.34 Billion |
CAGR (2022-2028) |
8.62 % |
Base Year |
2022 |
Forecast Year |
2023-2028 |
Market Segmentation |
Ingredients, Gender, Application, Distribution Channels, and Geography |
Geographics Analysis |
North America, Europe, APAC, Latin America, and Middle East & Africa |
Countries Covered |
China, Japan, India, South Korea, Australia, Germany, France, Spain, the UK, Italy, the US, Canada, Brazil, Mexico, Argentina, Turkey, Saudi Arabia, and South Africa |
Largest Market |
APAC |
Market Dynamics |
|
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APAC Hair Serum Market to Grow at a CAGR of 9.81% During 2022-2028
APAC is a rapidly growing market for hair serums due to the rise in preference for hair care solutions among Gen-Z and the young adult populations, indicating significant revenue growth opportunities for vendors. Several global and regional market players are actively engaged in consumer engagement initiatives. The regional market offers tremendous growth opportunities to the vendors of hair serums due to the presence of a significantly large potential consumer base, the rise in expenditure on hair care and personal care products, and the high penetration of online platforms.
The presence of several market players in APAC is expected to accelerate market growth. L’Oréal Group, Henkel AG & Co. KGaA, Bajaj Consumer Care, and Kao Corporation have high market penetration in the region. These companies pursue several business strategies that help them to expand their market share in the region. Around 32.3% of the overall sales of L’Oréal Group are in the APAC region.
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Growing Preference for Herbal Hair Serums
Herbal hair care serums are formulated using natural ingredients that have gained massive acceptance among all customer segments worldwide. Factors such as the rise in access to herbal hair serum products and the high consumer awareness about the side effects of products formulated with conventional ingredients have propelled the demand for herbal hair serums. Furthermore, the demand for new herbal hair serums has facilitated the entry of new players with herbal hair serums. Most of these vendors focus on promotional activities to change the market landscape and tap into lucrative growth opportunities.
Focus on Social Media Influence Marketing
In recent years, the proliferation of social media platforms has encouraged more young adults to use hair serums for hair care and styling. The younger generations have become increasingly prone to extreme hair loss issues due to lifestyle changes, a rise in fatigue due to overworking, high intake of junk foods, and the surge in the prevalence of anxiety disorders. Using different hairstyles and coloring methods has contributed to the rise in the prevalence of scalp issues and impacted hair health. Additionally, the promotional activities by the market players, such as celebrity endorsements and social media influencer marketing initiatives, have propelled the demand for hair serums among the younger demographic cohorts. Several players have invested in digital marketing campaigns to promote their hair serum solutions through social media platforms. Such initiatives have accelerated the sales of hair serums and fueled the market growth.
Key Company Profiles
- Henkel AG & Co. KGaA
- Kao Corporation
- L’oréal Group
- Unilever
- Amka Products
- Avon
- Anveya
- Bajaj Consumer Care
- Dabur
- DIVI OFFICIALS
- GIOVANNI COSMETICS
- Honasa Consumer
- HERSTYLER
- Hims & Hers Health, Inc.
- John Paul Mitchell System
- Jstor House of Cosmetics
- Kaya
- Lass Naturals
- Marico
- Olaplex
- Pink Root
- PURA D’OR
- Revlon
- Redken
- Wella Company
Market Segmentation
Ingredients
- Conventional
- Organic
Gender
- Women
- Men
Application
- Treatment
- Aesthetic
Distribution Channels
- Offline
- Online
Geography
- APAC
- China
- Japan
- India
- South Korea
- Australia
- Europe
- Germany
- France
- Spain
- The UK
- Italy
- North America
- The US
- Canada
- Latin America
- Brazil
- Mexico
- Argentina
- Middle East & Africa
- Turkey
- Saudi Arabia
- South Africa
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Table of Content
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET BY INGREDIENTS:
4.3.2 MARKET BY GENDER
4.3.3 MARKET BY APPLICATION
4.3.4 MARKET BY DISTRIBUTION CHANNELS
4.3.5 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 MARKET AT A GLANCE
7 PREMIUM INSIGHTS
7.1 OVERVIEW
8 INTRODUCTION
8.1 OVERVIEW
9 MARKET OPPORTUNITIES & TRENDS
9.1 NEW PRODUCT LAUNCHES
9.2 GROWING PREFERENCE FOR HERBAL HAIR SERUMS
9.3 FOCUS ON SOCIAL MEDIA INFLUENCE MARKETING
10 MARKET GROWTH ENABLERS
10.1 EXPANDING TARGET POPULATIONS WITH HAIR ISSUES
10.2 HIGH PENETRATION OF E-COMMERCE CHANNELS
10.3 INCREASING EXPENDITURE ON HAIR CARE
11 MARKET RESTRAINTS
11.1 SIDE EFFECTS OF HAIR SERUMS
11.2 AVAILABILITY OF ALTERNATIVES FOR HAIR SERUMS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.2 MARKET SIZE & FORECAST
12.3 FIVE FORCES ANALYSIS
12.3.1 THREAT OF NEW ENTRANTS
12.3.2 BARGAINING POWER OF SUPPLIERS
12.3.3 BARGAINING POWER OF BUYERS
12.3.4 THREAT OF SUBSTITUTES
12.3.5 COMPETITIVE RIVALRY
13 INGREDIENTS
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 CONVENTIONAL
13.3.1 MARKET OVERVIEW
13.3.2 MARKET SIZE & FORECAST
13.3.3 MARKET BY GEOGRAPHY
13.4 ORGANIC
13.4.1 MARKET OVERVIEW
13.4.2 MARKET SIZE & FORECAST
13.4.3 MARKET BY GEOGRAPHY
14 GENDER
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 FEMALE
14.3.1 MARKET OVERVIEW
14.3.2 MARKET SIZE & FORECAST
14.3.3 MARKET BY GEOGRAPHY
14.4 MALE
14.4.1 MARKET OVERVIEW
14.4.2 MARKET SIZE & FORECAST
14.4.3 MARKET BY GEOGRAPHY
15 APPLICATION
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 TREATMENT
15.3.1 MARKET OVERVIEW
15.3.2 MARKET SIZE & FORECAST
15.3.3 MARKET BY GEOGRAPHY
15.4 AESTHETIC
15.4.1 MARKET OVERVIEW
15.4.2 MARKET SIZE & FORECAST
15.4.3 MARKET BY GEOGRAPHY
16 DISTRIBUTION CHANNEL
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 MARKET OVERVIEW
16.3 OFFLINE
16.3.1 MARKET OVERVIEW
16.3.2 MARKET SIZE & FORECAST
16.3.3 MARKET BY GEOGRAPHY
16.4 ONLINE
16.4.1 MARKET OVERVIEW
16.4.2 MARKET SIZE & FORECAST
16.4.3 MARKET BY GEOGRAPHY
17 GEOGRAPHY
17.1 MARKET SNAPSHOT & GROWTH ENGINE
17.2 GEOGRAPHIC OVERVIEW
18 APAC
18.1 MARKET OVERVIEW
18.2 MARKET SIZE & FORECAST
18.3 INGREDIENTS
18.3.1 MARKET SIZE & FORECAST
18.4 GENDER
18.4.1 MARKET SIZE & FORECAST
18.5 APPLICATION
18.5.1 MARKET SIZE & FORECAST
18.6 DISTRIBUTION CHANNEL
18.6.1 MARKET SIZE & FORECAST
18.7 KEY COUNTRIES
18.7.1 CHINA: MARKET SIZE & FORECAST
18.7.2 INDIA: MARKET SIZE & FORECAST
18.7.3 JAPAN: MARKET SIZE & FORECAST
18.7.4 SOUTH KOREA: MARKET SIZE & FORECAST
18.7.5 AUSTRALIA: MARKET SIZE & FORECAST
19 EUROPE
19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 INGREDIENTS
19.3.1 MARKET SIZE & FORECAST
19.4 GENDER
19.4.1 MARKET SIZE & FORECAST
19.5 APPLICATION
19.5.1 MARKET SIZE & FORECAST
19.6 DISTRIBUTION CHANNEL
19.6.1 MARKET SIZE & FORECAST
19.7 KEY COUNTRIES
19.7.1 GERMANY: MARKET SIZE & FORECAST
19.7.2 FRANCE: MARKET SIZE & FORECAST
19.7.3 SPAIN: MARKET SIZE & FORECAST
19.7.4 UK: MARKET SIZE & FORECAST
19.7.5 ITALY: MARKET SIZE & FORECAST
20 NORTH AMERICA
20.1 MARKET OVERVIEW
20.2 MARKET SIZE & FORECAST
20.3 INGREDIENTS
20.3.1 MARKET SIZE & FORECAST
20.4 GENDER
20.4.1 MARKET SIZE & FORECAST
20.5 APPLICATION
20.5.1 MARKET SIZE & FORECAST
20.6 DISTRIBUTION CHANNEL
20.6.1 MARKET SIZE & FORECAST
20.7 KEY COUNTRIES
20.7.1 US: MARKET SIZE & FORECAST
20.7.2 CANADA: MARKET SIZE & FORECAST
21 LATIN AMERICA
21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 INGREDIENTS
21.3.1 MARKET SIZE & FORECAST
21.4 GENDER
21.4.1 MARKET SIZE & FORECAST
21.5 APPLICATION
21.5.1 MARKET SIZE & FORECAST
21.6 DISTRIBUTION CHANNEL
21.6.1 MARKET SIZE & FORECAST
21.7 KEY COUNTRIES
21.7.1 BRAZIL: MARKET SIZE & FORECAST
21.7.2 MEXICO: MARKET SIZE & FORECAST
21.7.3 ARGENTINA: MARKET SIZE & FORECAST
22 MIDDLE EAST & AFRICA
22.1 MARKET OVERVIEW
22.2 MARKET SIZE & FORECAST
22.3 INGREDIENTS
22.3.1 MARKET SIZE & FORECAST
22.4 GENDER
22.4.1 MARKET SIZE & FORECAST
22.5 APPLICATION
22.5.1 MARKET SIZE & FORECAST
22.6 DISTRIBUTION CHANNEL
22.6.1 MARKET SIZE & FORECAST
22.7 KEY COUNTRIES
22.7.1 TURKEY: MARKET SIZE & FORECAST
22.7.2 SAUDI ARABIA: MARKET SIZE & FORECAST
22.7.3 SOUTH AFRICA: MARKET SIZE & FORECAST
23 COMPETITIVE LANDSCAPE
23.1 COMPETITION OVERVIEW
23.2 MARKET SHARE ANALYSIS
23.2.1 HENKEL AG & CO. KGAA
23.2.2 KAO CORPORATION
23.2.3 L’ORÉAL GROUP
23.2.4 UNILEVER
24 KEY COMPANY PROFILES
24.1 HENKEL AG & CO. KGAA
24.1.1 BUSINESS OVERVIEW
24.1.2 HENKEL AG & CO. KGAA IN GLOBAL HAIR SERUM MARKET
24.1.3 PRODUCT OFFERINGS
24.1.4 KEY STRATEGIES
24.1.5 KEY STRENGTHS
24.1.6 KEY OPPORTUNITIES
24.2 KAO CORPORATION
24.3 L’ORÉAL GROUPE
24.4 UNILEVER
25 OTHER PROMINENT VENDORS
25.1 AMKA PRODUCTS (PTY) LTD.
25.1.1 BUSINESS OVERVIEW
25.1.2 PRODUCT OFFERINGS
25.2 AVON
25.3 ANVEYA
25.4 BAJAJ CONSUMER CARE
25.5 DABUR
25.6 DIVI OFFICIALS
25.7 GIOVANNI COSMETICS
25.8 HONASA CONSUMER
25.9 HERSTYLER
25.10 HIMS & HERS HEALTH, INC.
25.11 JOHN PAUL MITCHELL SYSTEMS
25.12 JSTOR HOUSE OF COSMETICS
25.13 KAYA
25.14 LASS NATURALS
25.15 MARICO
25.16 OLAPLEX
25.17 PINK ROOT
25.18 PURA D’OR
25.19 REVLON
25.20 REDKEN
25.21 WELLA COMPANY
26 REPORT SUMMARY
26.1 KEY TAKEAWAYS
26.2 STRATEGIC RECOMMENDATIONS
27 QUANTITATIVE SUMMARY
27.1 MARKET BY GEOGRAPHY
27.2 INGREDIENT: MARKET BY GEOGRAPHY
27.3 GENDER: MARKET BY GEOGRAPHY
27.4 APPLICATION: MARKET BY GEOGRAPHY
27.5 DISTRIBUTION CHANNEL: MARKET BY GEOGRAPHY
27.6 INGREDIENTS: MARKET BY GEOGRAPHY
27.6.1 CONVENTIONAL INGREDIENTS: MARKET BY GEOGRAPHY
27.6.2 ORGANIC INGREDIENTS: MARKET BY GEOGRAPHY
27.7 GENDER: MARKET BY GEOGRAPHY
27.7.1 FEMALE SEGMENT: MARKET BY GEOGRAPHY
27.7.2 MALE SEGMENT: MARKET BY GEOGRAPHY
27.8 APPLICATION: MARKET BY GEOGRAPHY
27.8.1 TREATMENT APPLICATIONS: MARKET BY GEOGRAPHY
27.8.2 AESTHETIC APPLICATIONS: MARKET BY GEOGRAPHY
27.9 DISTRIBUTION CHANNEL: MARKET BY GEOGRAPHY
27.9.1 OFFLINE DISTRIBUTION CHANNEL: MARKET BY GEOGRAPHY
27.9.2 ONLINE DISTRIBUTION CHANNEL: MARKET BY GEOGRAPHY
28 APPENDIX
28.1 ABBREVIATIONS
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