Olmeca Altos® Enlists “Bachelor in Paradise” Newlyweds to Tackle Date Night Indecision

Joe Amabile and Serena Pitt Usher in the Season of Love with New Ready-to-Serve Margaritas

NEW YORK, Feb. 9, 2023 /PRNewswire/ — Many couples often face the “What should we do tonight?” conundrum with blank stares. Olmeca Altos, the award-winning tequila, is partnering with decision-making app Cobble to  help solve this age-old date night dilemma, with help from Bachelor in Paradise newlyweds Joe Amabile and Serena Pitt. Inspired by Altos’ new Ready-to-Serve Strawberry Margarita, a collection of “Date Night Guides” seek to minimize the decision-making process so that couples can focus on what matters most: each other.

When it comes to some of life’s biggest – or smallest – decisions, communicating effectively so both partners in a relationship feel heard and satisfied can be no easy task! According to Seated, the average American couple spends 132 hours a year deciding what to eat, with 37% of couples admitting they regularly have a hard time agreeing. Drawing on this insight, Altos and Bachelor Nation’s favorite couple are providing simple solutions to help couples navigate date night with ease.

“This is our first Valentine’s Day together as a married couple and we are also finally living together in NYC, so it’s a really exciting time for us,” says Amabile. “But we can’t always agree on what to do!” Pitt continues, “We were inspired by the elevated simplicity of Altos’ Ready-to-Serve Margaritas and had so much fun compiling our favorite date night ideas, which we hope spark inspiration for other couples – because after all, less time planning means more time together.”

Now available through the Cobble app, an all-in-one tool for indecisive couples, Joe and Serena’s ‘Date Night Guide” is the perfect antidote for lovers who are unsure of what to do, where to eat or drink, or even what to watch. Whether they’re cooking up a romantic Taco Tuesday for two, checking out the latest Broadway show or exploring DIY self-care, Grocery Store Joe and wife, Serena, touch on different moods and themes to help spark new date night traditions, whether at-home or on the town. 

“Smooth to sip and best when shared with a loved one, our portfolio of premium ready-to-serve margaritas – Classic Lime and the newly introduced Strawberry – simplifies and upgrades the at-home bar experience,” says Justine Fisher, Brand Director of Agave Brands at Pernod Ricard USA. “As the quintessential couples app, Cobble is the perfect partner to amplify this innovation with fun and creative ways to bring partners closer together.”

While the celebrity couple toasts to a new Season of Love, they hope to make date night decision-making as easy as uncorking a bottle of Altos’ Ready-To-Serve Margarita: now available in Classic Lime and Strawberry. SRP: $19.99 / 750ml | 15% ABV | 5 Servings per bottle.   

For more information, please visit OlmecaAltos.com and TryCobble.com or follow along on Instagram at @altostequila and @trycobble.

UNCORK, POUR OVER ICE, AND SIP RESPONSIBLY 
Olmeca Altos® Margarita Classic Lime ©2023. Pernod Ricard USA, New York, NY

About Olmeca Altos®
Award-winning Olmeca Altos® Tequila is made from 100% blue agave grown in the highlands of Jalisco in Mexico. The agave is slow-cooked in brick ovens, distilled in copper pot stills and aged in ex-bourbon barrels, following centennial traditions for the purest expression of tequila. Olmeca Altos was created in 2009 by two world-famous bartenders and a Maestro Tequilero who believe in making tequila the right way, with respect for people and the planet.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob’s Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Cobble
Cobble is an app that ends decision fatigue. The mission is to get people back out into the world doing the things they love with the people they care about. No more “What do you want to do?” “I don’t know…” With Cobble, everything they build is for getting people to a collaborative agreement—faster, easier, and way more fun than texting back and forth with no end in sight. Cobble does this through a combination of excellent curated content, and a suite of social decision-making tools. You might discover…your new favorite restaurant, a TV show everyone can’t stop talking about, a one-time-only event, and so much more. Best of all? You’ll actually do it because that’s what Cobble is made for. Not another list app. A do it app. Currently launched in New York, Los Angeles, Atlanta & Miami with more cities rapidly joining.

SOURCE Olmeca Altos® Tequila